Do you have a business that would need more local SEO rather than global search traffic? Well, that’s not a problem because all you need do is perform site optimization so you can capture that type of local traffic from search engines. Naturally, the amount of traffic you do get can depend on certain things, but if there’s traffic then you can capture it. This article concerns local SEO, and we’ll talk more about how you can get started with it so you can drive more traffic from your local area.
The best thing you can ever learn about local SEO is to get into your customer’s mind and think the way they do. If you want to understand how your customers search online you need to learn how they think. So, the idea is that you need to try and figure out what a customer/searcher would use to find the type of products you are selling or your site. So, let’s presume that you own a furniture store selling all sorts of furniture like sofas, chairs, tables etc. However, your specialization is office furniture so if someone enters “table” into the search bar, will they be able to find you? Will your site and products match up to that search? Most definitely not. An ideal match, though, would be something such as “office computer desk.” Don’t be tempted to use broad keywords as they might bring in plenty of traffic but their conversion rates won’t be all that good. Instead go for keywords that are less popular but are more targeted and have a higher probability of getting you a customer.
The content of your site needs to be optimized and targeted towards the area you need to rank for. You will be able to get the attention of the users in the area as well as the search engines. In other words, if you’re aiming at some area, you should write things related to it and are important to those people. You need to write on topics that they find interesting and are related to them on more than one level. Thinking out of the box helps here because your goal is to connect with your audience on a local level, which can only work when you relate your content to their interests.
Last but not the least; go ahead and add a local phone number to your site. Ensure that your number is written out in text form as the search engines won’t be able to understand it then. Go for a real phone number that shows that you’re a real company, which means 800 numbers shouldn’t be an option.
Why should you not have these numbers? While they might look great and professional, they don’t really let people know where you are. So try to keep your phone number as real as possible.
Local SEO practices are a process that if used right can bring you much more traffic from local search. You can do local SEO yourself if you want because there isn’t much to it and it’s easy to do. You can get fast results from proper local SEO, and lots of people have done it. Just be careful you don’t create a situation where you have more customers and can’t handle the increase. Local traffic tends to be a bit warmer because it is local.
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